Eterlast partners with Immutable X to be Europe’s first NFT studio to bring media and sports rights to the metaverse

London, United Kingdom, 13th December, 2021,

Eterlast uses the rights of the largest media entertainment companies and global sports brands to create unique NFT experiences featuring iconic top films, sports, TV characters, music artists, and more.
For the first time in 20 years media and sport brands are opening their rights to new partners – Eterlast is bringing these rights to life through new NFT platforms.
Immutable X, Ethereum’s leading NFT scaling platform, will power Eterlast’s NFT platforms with gasless, carbon-neutral NFT trading, and minting on every supported marketplace.

Eterlast, Europe’s first NFT (non-fungible token) studio to create on-chain platforms using the rights of the largest media entertainment companies and global sports brands, has today announced a partnership with Immutable X, the first and leading Layer 2 scaling solution for NFTs on Ethereum.This exciting partnership will allow Eterlast to create unique NFT experiences featuring iconic top films, sports, TV characters, music artists,  and more.

Eterlast will be powered by Immutable X, a scaling solution that is built with StarkWare’s industry-defining zero-knowledge proof technology. This significant partnership will allow media content producers and renowned sports brands to seamlessly utilise gasless and carbon-neutral NFTs to expand their digital reach and monetise vast libraries of content by creating digital assets for fans. Plus, the Layer 2 solution will ensure these assets remain in a decentralized ecosystem, are secured by Ethereum’s battle-tested security, and are tradable on all marketplaces which support Immutable X (such as the upcoming integration with OpenSea).

Eterlast is a new way for fans and enthusiasts to become more involved with beloved sport teams and media personalities. It transforms digital goods into exceptional experiences through platforms that are focused on creating utility and value, enabling consumers to collect, play and earn, and access unique experiences. 

“The blockchain is reinventing the way we consume digital goods. For the first time in 20 years the most iconic media and sport brands are opening their rights to new partners, and our intention is to bring these rights to life through compelling NFT platforms, where fans can  enjoy, play, earn, collect, and trade them. We are bringing the content that we consume on a daily basis to the metaverse through unique NFT experiences.” said Joan Roure, CEO and founder of Eterlast. “Immutable X was the obvious partner choice for us as they have the industry leading, zero-gas,  environmentally friendly, carbon-neutral, Layer 2 scaling solution for NFTs that fits perfectly with our vision and we’re excited to be partnering with them.” 

“We’re thrilled Eterlast has chosen us to help bring brands onboard the open internet of the metaverse: Ethereum. Immutable makes it ridiculously easy for anyone to build in hours via APIs, and seamless for buyers to trade on every supported marketplace, while ensuring a completely carbon neutral impact.” added Robbie Ferguson, co-founder of Immutable.

Eterlast expects to launch the first NFT platform in mid-2022. It is backed by one of the World’s best early-stage funds, Founders Factory, and is in discussion with the world largest media companies and sporting IP owners to bring the content to the platform. Stay tuned for more details about Eterlast’s NFT platform at https://www.eterlast.com/.  

About Eterlast 

Eterlast, powered by Immutable X, is an NFT studio that partners with world-leading media and sporting organisations to bring their content to the metaverse. 

Headquartered in London, UK, Eterlast designs and develops NFT platforms that are focused on creating utility and value, enabling consumers to collect, play and earn, and access unique experiences. The first NFT platform is expected to come by mid-2022. 

It is backed by one of the world’s leading venture studios and accelerators, Founders Factory, and is in discussions with the world largest media companies and sporting IP owners to bring the content to the platform. 

To learn more about Eterlast visit: https://www.eterlast.com/ 

Eterlast press contact: Laura Moross (on behalf of Eterlast) – laura@lsmpr.co.uk +44(0)7969673895

About Immutable X

Immutable X is the first Layer 2 scaling solution for NFTs to enable gas-free minting and trading, while not compromising the security of the most used blockchain globally for NFTs, Ethereum. The solution, powered by StarkWare’s innovative technology, offers instant trade confirmation, massive scalability (up to 9,000 transactions per second), and fantastic developer and user experience. Immutable X has announced integrations with established marketplaces such as OpenSea and Mintable, and is powering some of the largest NFT plays across DeFi (SuperFarm), Collectables (TikTok, Ecomi/VeVe, Epics.GG), and gaming (Ember Sword, Gods Unchained, Guild of Guardians, GreenPark Sports, Illuvium, MyCryptoHeroes+).

To learn more about Immutable visit: https://www.immutable.com/

Immutable social media: LinkedIn, Twitter, Medium, Discord

Contacts

Immutable X
hello@immutable.com

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